Whether it’s Wendy’s or Old Spice, the the rise of boutique RPG settings has been an interesting thing to watch over the course of 2019. There have been several new settings, classes, and rules developed as marketing tools for various companies. They are clearly taking advantage of the recent rise in popularity of Dungeons & Dragons specifically, but role-playing games in general and the openness in which nerds of all varieties are finally able to talk about gaming without the huge stigma attached to it in the past.
In this Last Call, after chatting with Luke Gygax, we discuss how companies are using RPG as marketing material and how this could impact the industry. Is it really an effort to expand the hobby or is it just another marketing scheme?
Some of the companies that have been involved in marketing direct to role-playing gamers include:
- Wendy’s – Feast of Legends
- Old Spice – The Gentleman Class for 5e
- Arby’s – RPG references on Twitter
- Rick & Morty – 5e Boxed Set
- and Stranger Things – 5e Boxed Set
What else have you seen that markets direct to gamers in a less-than-traditional way?
What are your thoughts on the whole thing?